BioPlus Specialty Pharmacy Announces Rebranding and Unveils a New Logo

“Our new branding – highlighted by a new logo – represents how BioPlus continues to innovate.”

BioPlus Specialty Pharmacy Announces Rebranding and Unveils a New Logo

One of the nation’s leading innovative specialty pharmacies, BioPlus Specialty Pharmacy, signals company evolution with rebranding, including the launch of a new logo.


BioPlus Specialty Pharmacy (BioPlus), one of the nation’s leading innovative specialty pharmacies, announces today a rebranding, which includes a new look and logo. The new logo, representing the evolution of the company, now has a vibrant green replacing the previous blue in the logo. This color change signals the company’s commitment to vibrancy, growth, and an ongoing willingness to respond to the changing needs of the marketplace.

“Our new branding – highlighted by a new logo – represents how BioPlus continues to innovate,” shares Stephen Vogt, Pharm.D., President and CEO of BioPlus. “Our revamped look celebrates both our past and our future. As a health care company, we will continue to provide individualized pharmaceutical care for our patients and partner with prescribers and payers, but the new vibrant green color represents our ongoing commitment to meeting the needs of a changing field. We are not a stagnant company, we are growing and changing to meet new needs,” he adds.

What will not change with this rebranding is how BioPlus continues to use innovation: making it easy to refer a patient, fast to start on the prescribed therapy, and ensures a proven outcome. All three of these areas contribute to BioPlus creating a meaningful difference to our patients, prescribers, payers, and pharmaceutical partners.

BioPlus offers an industry-leading HCV Treatment App for hepatitis C that was the first of its kind. Not only is this guide easy to use, but it notifies prescribers of changes made by the FDA and the AASLD, based on emerging information, to current HCV treatment. In oncology, our 2-Hour Patient Acceptance Guarantee continues to be well-received by both prescribers and patients, who appreciate our quick response to critical, time-sensitive treatments. This guarantee would not be possible without our commitment to new technology and processes.

“Our new logo and color say: ‘We are Big, Bold, And Beyond HCV.’ BioPlus holds a commitment as a team to take the things that made us a leading, independent specialty pharmacy in hepatitis C and translate them so that we will be the leading independent in other critical pharmaceutical care areas,” says Dr. Vogt.

Today, BioPlus is a top 10 specialty pharmacy serving the specialty pharmacy needs of patients with hepatitis C, cancer, multiple sclerosis, bleeding disorders, and other complex chronic health conditions, along with building strong relationships with prescribers, payers, and the pharmaceutical industry.

About BioPlus Specialty Pharmacy

BioPlus Specialty Pharmacy is the first specialty pharmacy to introduce a two-hour turnaround from referral to patient acceptance. BioPlus… Where healing begins in 2 hours. Our company celebrates 27 years of innovative excellence in specialty pharmacy, working closely with payers and the pharmaceutical industry, as well as with prescribers to get prompt treatment for patients, and directly supporting our patients nationwide to achieve optimal health outcomes. Our proprietary web tool Tap App connects prescribers to the pharmacy by bringing the pharmacy chart into the doctor’s office with real-time specialty pharmacy information and treatment monitoring.

BioPlus provides a complete range of specialty services, including for hepatitis C, multiple sclerosis, cancer, bleeding disorders, and other complex, chronic conditions. BioPlus, a privately-held, pharmacist-owned company based in Altamonte Springs, Florida, is accredited by URAC, VIPPS, and the Accreditation Commission for Health Care (ACHC).

For information: or
Contact: info(at)bioplusrx(dot)com
Phone: 1-888-292-0744

Write a Comment